My numbers aren’t what I expected – Why?

My numbers aren’t what I expected – Why? To make confident business decisions, you must be confident that your numbers are right. In principle, everything should work out-of-the-box. In practice it’s possible that: You are using unsupported Stripe API features The calculation rules differ from what you expected Your business model requires customization to the

  1. Author : mark@firstofficer.io
  2. December 11, 2019
Am I losing high-value or low-value customers?

Am I losing high-value or low-value customers? If the MRR Churn Rate is bigger than Customer Churn Rate , you are losing more high-value customers. When you are reading the charts, losing high-value customers looks like this (June 2014):  When the green line for MRR Churn is clearly above the Subscription/Customer Churn (blue line), you are losing

  1. Author : mark@firstofficer.io
  2. December 11, 2019
ANNOUNCING SAAS METRICS & ANALYTICS LEARNING CENTER

ANNOUNCING SAAS METRICS & ANALYTICS LEARNING CENTER   I’m proud to present the SaaS Metrics & Analytics Learning Center. By now you’ve probably noticed that you don’t get insights on a silver platter – you’ll have to learn how to use the metrics first. It’s like with Google Analytics. You can use it to simply

  1. Author : mark@firstofficer.io
  2. December 11, 2019
ARE ROLLING METRICS DECEIVING YOU?

ARE ROLLING METRICS DECEIVING YOU? You felt that your last week’s email campaign was superb – until you looked at your metrics. How can the weekly MRR growth rate show 0% growth? What’s going on? It may be that your gut is right and you were deceived by rolling metrics. You are in a risk

  1. Author : mark@firstofficer.io
  2. December 11, 2019
Stripe Partner Program

FIRSTOFFICER IS ONE OF THE FIRST TO JOIN NEW STRIPE PARTNER PROGRAM   FirstOfficer SaaS Analytics has joined the new Stripe Partner Program as a Verified Partner. Stripe Verified Partners undertake a rigorous security and verification process, so that users can be confident in the quality of the partner’s integration with Stripe, as well as

  1. Author : mark@firstofficer.io
  2. December 11, 2019
HOW TO CALCULATE YOUR SAAS GROWTH CEILING

HOW TO CALCULATE YOUR SAAS GROWTH CEILING Sometimes it’s possible to know in advance when your SaaS is going to hit a plateau. The bigger your customer base gets, the nearer you’ll get to the point where the amount of churned customers exceeds the number of acquired customers. For every new customer you’ll get, one

  1. Author : mark@firstofficer.io
  2. December 11, 2019
HOW TO CHECK IF YOUR ANALYTICS APP IS CALCULATING MRR CORRECTLY

HOW TO CHECK IF YOUR ANALYTICS APP IS CALCULATING MRR CORRECTLY Cool new Stripe analytics for SaaS apps are popping up almost every day. And you want to try them out, of course! So you’ve just subscribed to a new analytics app, but it shows different numbers than the previous app. How do you know

  1. Author : mark@firstofficer.io
  2. December 11, 2019
PIRATE METRICS MATRIX

PIRATE METRICS MATRIX We all love the pirate metrics by Dave McClure. But how do the pirate metrics phases map to the most important and commonly measured SaaS metrics? Let’s find out – meet the Pirate Metrics Matrix. ACQUISITION AND ACTIVATION PHASES SaaS’ commonly measure traffic, visits and their marketing funnel conversions. Marketing funnel is

  1. Author : mark@firstofficer.io
  2. December 11, 2019
SAAS OWNERS’ GUIDE TO PRIVACY SHIELD

  What is EU-U.S. Privacy Shield? What does it have to do with EU General Data Protection Regulation (GDPR) and Directive? Do I need to certify my SaaS? Why and when should I certify? What practical actions do I need to take? What happens if I certify and break the rules? This is a practical

  1. Author : mark@firstofficer.io
  2. December 11, 2019
STRIPE: WHEN SHOULD I CHARGE PRORATED SUBSCRIPTIONS IMMEDIATELY?

STRIPE: WHEN SHOULD I CHARGE PRORATED SUBSCRIPTIONS IMMEDIATELY?   My old article on Best Practices for Using Stripe API has been super popular and you’ve been asking for more! Here are couple of tips for handling subscription upgrades with Stripe API. When is Stripe’s own proration handling working ok? When do you need to force-send

  1. Author : mark@firstofficer.io
  2. December 11, 2019