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    SaaS Metrics Glossary

    A

    Average Contract Length

    Annual Run Rate

    ARR – Annual Recurring Revenue 

    ARPA – Average Revenue Per Account

    ARPU – Average Revenue Per User

    Annual Contract Value

    B

    Billings

    Bookings

    Burn Rate

    C

    CAC

    CAC Payback Period

    Cash Flow

    Churn

    Churn MRR

    CMRR

    Cohort

    Cogs

    Contraction

    CPC – Cost Per Click

    Conversion Rate

    D

    DAU – Daily Active Users

    Deferred Revenue

    Dollar Churn

    Downgrade

    E

    Expansion Revenue

    G

    Gross Margin

    Growth Rate

    K

    KPI – Key Performance Indicator

    L

    Lagging Indicator

    Leading Indicator

    LTV – Lifetime Value

    M

    MRR – Monthly Recurring Revenue

    MRR Churn

    N

    Net Negative Churn

    New MRR

    Net New MRR

    P

    Pirate Metrics

    PPC – Pay Per Click

    Prepaid MRR

    Privacy Shield

    Q

    Quick Ratio

    R

    Recurring Revenue

    Retention Rate

    Revenue Churn

    Revenue Recognition

    Rolling Metrics

    S

    SLA – Service Level Agreement

    T

    TCV – Total Contract Value

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