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glossary
Subscription Metrics Glossary
Subscription
Metrics Glossary
Average Contract Length
Annual Run Rate
ARR – Annual Recurring Revenue
ARPA – Average Revenue Per Account
ARPU – Average Revenue Per User
Annual Contract Value
Average Contract Length
Annual Run Rate
ARR – Annual Recurring Revenue
ARPA – Average Revenue Per Account
ARPU – Average Revenue Per User
Annual Contract Value
A
Billings
Bookings
Burn Rate
Billings
Bookings
Burn Rate
B
CAC
CAC Payback Period
Cash Flow
Churn
Churn MRR
CMRR
Cohort
Cogs
Contraction
CPC – Cost Per Click
Conversion Rate
C
CAC
CAC Payback Period
Cash Flow
Churn
Churn MRR
CMRR
Cohort
Cogs
Contraction
CPC – Cost Per Click
Conversion Rate
CAC
CAC Payback Period
Cash Flow
Churn
Churn MRR
CMRR
Cohort
Cogs
Contraction
CPC – Cost Per Click
Conversion Rate
CAC
CAC Payback Period
Cash Flow
Churn
Churn MRR
CMRR
Cohort
Cogs
Contraction
CPC – Cost Per Click
Conversion Rate
D
DAU – Daily Active Users
Deferred Revenue
Dollar Churn
Downgrade
DAU – Daily Active Users
Deferred Revenue
Dollar Churn
Downgrade
Expansion Revenue
Expansion Revenue
E
Expansion Revenue
Gross Margin
Growth Rate
Gross Margin
Growth Rate
G
KPI – Key Performance Indicator
KPI – Key Performance Indicator
K
Lagging Indicator
Leading Indicator
LTV – Lifetime Value
Lagging Indicator
Leading Indicator
LTV – Lifetime Value
L
Lagging Indicator
Leading Indicator
LTV – Lifetime Value
MRR – Monthly Recurring Revenue
MRR Churn
MRR – Monthly Recurring Revenue
MRR Churn
M
M
MRR – Monthly Recurring Revenue
MRR Churn
Net Negative Churn
New MRR
Net New MRR
Net Negative Churn
New MRR
Net New MRR
N
N
Net Negative Churn
New MRR
Net New MRR
Pirate Metrics
PPC – Pay Per Click
Prepaid MRR
Privacy Shield
Pirate Metrics
PPC – Pay Per Click
Prepaid MRR
Privacy Shield
P
Quick Ratio
Quick Ratio
Q
Q
Quick Ratio
Recurring Revenue
Retention Rate
Revenue Churn
Revenue Recognition
Rolling Metrics
Recurring Revenue
Retention Rate
Revenue Churn
Revenue Recognition
Rolling Metrics
R
SLA – Service Level Agreement
SLA – Service Level Agreement
S
TCV – Total Contract Value
TCV – Total Contract Value
T