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SaaS Metrics Glossary
A
Average Contract Length
Annual Run Rate
ARR – Annual Recurring Revenue
ARPA – Average Revenue Per Account
ARPU – Average Revenue Per User
Annual Contract Value
B
Billings
Bookings
Burn Rate
C
CAC
CAC Payback Period
Cash Flow
Churn
Churn MRR
CMRR
Cohort
Cogs
Contraction
CPC – Cost Per Click
Conversion Rate
D
DAU – Daily Active Users
Deferred Revenue
Dollar Churn
Downgrade
E
Expansion Revenue
G
Gross Margin
Growth Rate
K
KPI – Key Performance Indicator
L
Lagging Indicator
Leading Indicator
LTV – Lifetime Value
M
MRR – Monthly Recurring Revenue
MRR Churn
N
Net Negative Churn
New MRR
Net New MRR
P
Pirate Metrics
PPC – Pay Per Click
Prepaid MRR
Privacy Shield
Q
Quick Ratio
R
Recurring Revenue
Retention Rate
Revenue Churn
Revenue Recognition
Rolling Metrics
S
SLA – Service Level Agreement
T
TCV – Total Contract Value