A

Average Contract Length

Annual Run Rate

ARR – Annual Recurring Revenue 

ARPU – Average Revenue Per User

Annual Contract Value

B

Billings

Bookings

Burn Rate

C

CAC

CAC Payback Period

Cash Flow

Churn

Churn MRR

CMRR

Cohort

Cogs

Contraction

CPC – Cost Per Click

Conversion Rate

D

DAU – Daily Active Users

Deferred Revenue

Dollar Churn

Downgrade

E

Expansion Revenue

G

Gross Margin

Growth Rate

K

KPI – Key Performance Indicator

L

Lagging Indicator

Leading Indicator

LTV – Lifetime Value

M

MRR – Monthly Recurring Revenue

MRR Churn

N

Net Negative Churn

New MRR

Net New MRR

P

Prepaid MRR

PPC – Pay Per Click

Q

Quick Ratio

R

Recurring Revenue

Retention Rate

Revenue Churn

Revenue Recognition

S

SLA – Service Level Agreement

T

TTV – Time To Value

TCV – Total Contract Value