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Cogs – Cost of goods sold
Cost of Goods Sold, Cost of Service
Total Cost to Serve (TCS) / COGS Revenue – COS = Gross Profit Margin
Recommended Reading
Churn: A Super Straightforward 10-Minute Guide
A Simple Guide To The 5 “Pirate Metrics” And How They Map Onto Traditional SaaS
Average Revenue Per User (ARPU): 3 Crucial Things It Tells You