Am I losing high-value or low-value customers?

If the MRR Churn Rate is bigger than Customer Churn Rate , you are losing more high-value customers.

When you are reading the charts, losing high-value customers looks like this (June 2014):

When the green line for MRR Churn is clearly above the Subscription/Customer Churn (blue line), you are losing high-value customers.

If the MRR Churn Rate is smaller than Customer Churn Rate, you are losing more low-value customers.

Detailed Information

Lost MRR View shows the MRR and Total Contract Value (TCV) for lost customers: 

Check out our guides on Churn and MRR to learn more about these critical metrics.

Still need help? Please contact support