If the MRR Churn Rate is bigger than Customer Churn Rate , you are losing more high-value customers.
When you are reading the charts, losing high-value customers looks like this (June 2014):
When the green line for MRR Churn is clearly above the Subscription/Customer Churn (blue line), you are losing high-value customers.
If the MRR Churn Rate is smaller than Customer Churn Rate, you are losing more low-value customers.
Lost MRR View shows the MRR and Total Contract Value (TCV) for lost customers:
Check out our guides on Churn and MRR to learn more about these critical metrics.
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